MEET THE NEW BREED OF IT-BAG BRANDS YOU'VE NEVER HEARD OF
Appealing to discerning tastes and budgets alike.
You may remember a time when the term ‘It-bag’ defined solely those fashioned by a select few behemoth brands—think Prada, Hermès and Louis Vuitton
Then, unexpectedly, Mansur Gavriel's minimalist bucket bags began to dominate our feeds. With Instagram continuing to be the fashion-sets social channel of choice, suddenly—niche, under-the-radar handbags came into vogue.
Enter, the “Anti-It” bag. Much like it's more widely known predecessors, these bags saturate social media and are a regular among the street-style set.
While investing in a Birkin will always be a good idea, a new crop of designers are making it easier than ever to get your hands on some seriously covetable arm-candy, without paying a fortune
ARK BAG by Cult Gaia
1 / 7
It-worthy because: They're doing the same amount of sales in a week now that they previously made in a year.
Ark Bag, $170, Cult Gaia at Moda Operandi. You can get your own celeb steal right here!
KARL 24 BAG by Boyy
2 / 7
3 / 7
It-worthy because: It sold more units than any other handbag label in its first day on Moda Operandi.
Bag, $469, Danse Lente at Net-a-Porter
BONSAI BAG by Simon Miller
4 / 7
It-worthy because: It was sold out on Barneys’ pre-order before the bags even hit stores.
Bag, $580, Simon Miller at Farfetch
MOREAU BAG by Staud
5 / 7
It-worthy because: Alexa Chung wore it with active wear on a coffee run—which is celebrity endorsement eerily reminiscent of the kind that defined It-bags in the early noughties.
Bag, $375 at Staud
MINI LUNCH BOX BAG by Volon
6 / 7
It-worthy because: It's been spotted on the arms of tastemakers with serious fashion pedigree—Leandra Medine, Irene Kim and Olivia Palermo—not to mention, Net-a-Porter and Farfetch are now carrying it.
Bag, $1,280, Volon at Net-a-Porter
AMPHORA BAG by Carolina Santo Domingo
7 / 7
It-worthy because: The brand, which debuted less than a year ago, has already caught the eye of influencers and celebrities alike, including Olivia Culpo and Chriselle Lim.
Bag, $526, Carolina Santo Domingo at Barney’s
