You may remember a time when the term ‘It-bag’ defined solely those fashioned by a select few behemoth brands—think Prada, Hermès and Louis Vuitton
Then, unexpectedly, Mansur Gavriel‘s minimalist bucket bags began to dominate our feeds. With Instagram continuing to be the fashion-sets social channel of choice, suddenly—niche, under-the-radar handbags came into vogue.
Enter, the “Anti-It” bag. Much like it’s more widely known predecessors, these bags saturate social media and are a regular among the street-style set.
While investing in a Birkin will always be a good idea, a new crop of designers are making it easier than ever to get your hands on some seriously covetable arm-candy, without paying a fortune
ARK BAG by Cult Gaia
1 / 7
It-worthy because: They’re doing the same amount of sales in a week now that they previously made in a year.
Ark Bag, $170, Cult Gaia at Moda Operandi. You can get your own celeb steal right here!
KARL 24 BAG by Boyy
2 / 7
It-worthy because: It’s been repinned a total of 24 thousand times.
It-worthy because: It’s been spotted on the arms of tastemakers with serious fashion pedigree—Leandra Medine, Irene Kim and Olivia Palermo—not to mention, Net-a-Porter and Farfetch are now carrying it.