MEET THE NEW BREED OF IT-BAG BRANDS YOU'VE NEVER HEARD OF

MEET THE NEW BREED OF IT-BAG BRANDS YOU'VE NEVER HEARD OF

Appealing to discerning tastes and budgets alike.

You may remember a time when the term ‘It-bag’ defined solely those fashioned by a select few behemoth brands—think PradaHermès and Louis Vuitton

Then, unexpectedly, Mansur Gavriel's minimalist bucket bags began to dominate our feeds. With Instagram continuing to be the fashion-sets social channel of choice, suddenly—niche, under-the-radar handbags came into vogue.

Enter, the “Anti-It” bag. Much like it's more widely known predecessors, these bags saturate social media and are a regular among the street-style set.

While investing in a Birkin will always be a good idea, a new crop of designers are making it easier than ever to get your hands on some seriously covetable arm-candy, without paying a fortune

 Ark Bag, $170, Cult Gaia at Moda Operandi. You can get your own celeb steal right here!
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